Bold & Fair — an iGaming growth unit by Julkee x Lempee

Bold
& Fair

Gaming is changing.
We know the game.

We combine gaming expertise, regulation, creative thinking, media, data and CRM to help gaming brands grow in Finland.

Why us →

What we stand on

Know the game.
Know the rules.
Know the people.

01 — GAME

Game

Deep understanding of gaming and the Finnish market.

We know the iGaming business, the players and the shift in the Finnish market — we don’t learn the industry on the client’s budget.

02 — RULES

Rules

Regulation, legislation and interpretation at the heart of everything we do.

Law, regulation and how to read them are at the core of our work — a competitive edge, not a disclaimer.

03 — PEOPLE

People

A dynamic new generation of marketers, creatives and specialists backed by experienced industry experts.

Young energy and seasoned gaming professionals — one playbook, two generations.

Two team members mid-throw, papers flying — **Playis how we work.** Movement, energy and ideas that refuse to sit still.

Regulation is not a footnote

Creative without compromise.
Growth within the rules.

In the gaming market, marketing cannot be planned apart from regulation. So we never even try.

Behind the unit are gaming industry specialists who understand the business, the future of the market, and the legislation and regulation around it. Every strategy, campaign and media buy is designed from day one to withstand both the competition and the regulator.

§ Legislation § Regulatory guidance § Marketing restrictions § Responsibility § Legal interpretation § Evolving regulation

Services

Five services.
One starting point.

Strategy

Know the market.

Creative

Stand out.

Media

Get noticed.

CRM

Build relationships.

Data

Know what works.

Regulation — built into everything we do

Not a separate service. The starting point of every service.

§ → ✦

The people behind the play

Young energy.
Senior expertise.

Two team members reaching toward the camera

Young energy

A young, energetic and digital-first culture. A new generation of marketers, creatives and specialists who live in games, social and data by default.

Senior expertise

Backed by experienced gaming, legal, regulatory, media and marketing professionals who have seen the industry turn — and know what lasts.

You don’t get one agency team.
You get a multidisciplinary gaming team.

Gaming industry experts Law & regulation Marketing Data & analytics CRM Creative design Media Strategy

Different generations.
One gaming mindset.

Bold & Fair — an iGaming growth unit by Julkee x Lempee

Bold enough to stand out.

Smart enough to know the rules.

Human enough to build trust.

Gaming expertise · Regulatory intelligence · Creative growth

Let’s talk